Entrepreneurship is hard

— and it can be lonely.

I know because I’ve lived it.

From founding a company to scaling it to more than 350 employees, I’ve faced the long nights, the impossible decisions, and the quiet moments when no playbook seems to apply. Most business literature isn’t written by entrepreneurs. I believe founders deserve support grounded in real experience, not just theory.

That’s my mission.

I work with founders as a coach, sounding board, and strategic partner. I bring experience and industry knowledge—especially in robotics—to help navigate the unpredictable terrain of building something from nothing. I share the hard-earned lessons: the formulae that worked, the pitfalls to avoid, and the nuance behind tough calls no one talks about.

Whether you're at the earliest stage or deep into scale-up, I’m here to help you make better decisions, faster—and to remind you that you're not alone.